Nina Sarkar: The Face Behind ‘Leja Leja Re’ Is Now a CEO in Bengaluru

In 2006, the song Leja Leja Re became a defining Indipop hit. It introduced audiences to a young face with striking eyes—Nina Sarkar.

At just 17, Nina gained instant recognition. Her chemistry with co-star Varun Toorkey also drew attention. As a result, she became an overnight sensation.

The Look That Became Iconic

Nina’s expressive eyes stood out in the video. In fact, she was selected for the role because of them.

However, the final look was carefully created. She later revealed that extra contact lenses enhanced her eyes.

Moreover, her short boy-cut hairstyle used hair extensions, not a wig as many assumed. Together, these details shaped her memorable screen presence.

A Sudden Exit From the Spotlight

Despite early success, Nina stepped away from the entertainment industry. She chose to stay out of the public eye for years.

She explained that she feared losing life’s simplicity. Speaking about her absence, she said:

“Sab puchte hain ki itne saal baad ab reels kyun?… mujhe dar lagta hai ki camera ke peeche ‘simplicity’ kahin kho na jaye.”

Meanwhile, she also questioned whether authenticity remains when life is constantly recorded.

From Music Video Star to CEO

Today, Nina has built a completely different career. She is now a CEO, founder, and content strategist based in Bengaluru.

She leads Quillixir Content Solutions, a firm focused on content strategy and digital services.

In addition, her academic background includes studies in entrepreneurship and business management at Manipal University Jaipur.

A Comeback Driven by Nostalgia

Nearly two decades later, Nina returned to public attention. On April 9, 2026, she marked 20 years of *Leja Leja Re* with an Instagram post.

The response was immediate. Viewers rediscovered her and flooded social media with nostalgic reactions.

Reflecting on this, she said:

“I’ve never felt such warmth and gratitude for my work before.”

She also noted that in 2006, there was no social media. As a result, audience reactions never reached her directly at the time.

Life Beyond Fame

Today, Nina describes herself as “famously reclusive (until 2026).” The phrase reflects both her long absence and recent return.

Alongside her business, she is also involved in animal welfare. She often rescues and cares for stray dogs.

Her journey now blends entrepreneurship with personal passions. As a result, she has moved far beyond her early fame while still being remembered as the iconic face of *Leja Leja Re*.