Image Source- Social Media
AU Small Finance Bank's advertisement has gained a lot of media and fans' attention since its release. This is not the first time a commercial is getting so many negative reviews from the audience.
In the ad, Aamir and Kiara were seen getting married and trying to break the usual tradition of a girl going to "Sasural", to showcase that men can also be "Ghar Jamai".
Although the ad was made with the good intention of bringing social awareness around the fact that being a “Ghar Jamai” is not bad. It's everyone's personal choice that we should respect.
But this did not impress many people, including Vivek Agnihotri, who lashed out and criticized the ad by saying since when did it become the duty of a bank to make social and religious traditions?
Even the fans tweeted and said “Hindu paramparao ke sath shedshad karane ka adhikar aapko kisne diya??" and others said that is the worst attempt to gain media attention by a bank.
Recently, Aamir was also trolled by netizens for his movie “Laal Singh Chaddha”. Fans criticised the depiction of the army in the film, and they wanted to boycott this movie.
On the other hand, Kiara's last movie “Jugjugg Jeeyo” starring Anil Kapoor and Varun Dhawan was a blockbuster hit on the box office.
Since, the pandemic, the Bollywood industry has been trolled for movies and now advertisement like these is also targeted by fans and critics.